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ONLY China | BONNIE O'HARE | Creative Director

ONLY China

ONLY CHINA
Art & Design Direction | Copy

BRAND POSITIONING
We needed to Re-position the ONLY
brand in China to an older more
sophisticated chinese consumer.
A brand book revealed a new
direction moving forward for
China’s biggest Retailer.

MAGAZINE REDESIGN
Following the strategical brand
development and positioning,
we translated this to the brands
seasonal magazine.

WEBSITE LAUNCH CAMPAIGN
To launch the first eboutique for
ONLY we created a campaign
that drove new customer acquisition.

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