Highpoint | Life in Colour

CENTRE RELAUNCH CAMPAIGN
Brand Positioning | Campaign
Art Direction | Design Direction

We repositioned a brand with a bad reputation,
by celebrating the colour of the unique community.
Melbourne’s inner west, a true melting
pot of culture, abundance and life.

LIFE IN COLOUR
was translated across brand tactical
and segmented marketing needs.
(Food / Fashion / Lifestyle)

HP_23HP_3HP_15HP_5HP_17HP_20HP_7HP_1HP_9HP_21HP_10HP_11HP_12HP_22