The Penny Loafer

ART DIRECTION | GRAPHIC DESIGN
& POSITIONING STRATEGY

A branded partnership with G.H Bass 'Weejun' Loafers. We branded the concept to educate European consumers on the G.H.Bass history and status as the original prep essential penny loafer. There were events for customisation in Colette Paris,
and mini shops in Selfridges London and Corso Commo Milan.

In-store | Online | Print

On-going collection of materials,
more to come...

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